Keyword – is actually the key to your digital marketing success. Basically, the whole SEO and SMM game is being played around this only. Many companies, particularly the ones who generate a large portion of their profit from online traffic, don’t hesitate to open their fat wallet wide in the research of finding the most profitable keywords in their business. But just because they can invest a lot of money in keyword research, doesn’t mean you cannot find some untapped, yet enormously profitable keywords too! Here in this guide, I’ll show you how, by using some free keyword builder software, you can find some hidden gems in your niche. Yes, you heard it right, it’s free. That’s the beauty of SEO, the best things you’ll find here comes absolutely free, no strings attached. You just have to know where to find them.
Google Keyword Planner:
This tool is one of the most popular free keyword research software. Due to the reason that it’s directly coming from Google, and also free to use, most people who are in digital marketing using this keyword builder only, nothing else. And the features it provides, the large data you can generate from it, is just incredible. And why not! After all, it’s a google product. And it’s the google who knows what people search in search engine, no other product or company in this word can match their gigantic servers full of user-created data. So, whatever tool others can provide, be it paid or free, google keyword planner was, is and would be on the top of the list anyway.
You should have a Google AdWords account to use this excellent keyword builder tool. Using this free keyword research tool, you can up and level the game for you to compete with the big brands out there directly. However, to do that, you have to know how to use this tool properly. To get the exact keyword data you need, you need to use and search in this tool the way very fewer people know about. Otherwise, almost everybody in digital marketing or SEO, using this tool, but very few ones who know what they are doing – get the best keywords in any niche. However, you don’t have to worry about that, cause in just a moment I’ll show you how to do it.
To know how to use the google keyword planner effectively, you need to know a little bit about keywords first. See, not all keywords are the same, and not all visitors are the same. You probably know which keywords bring most of the traffic in your business, correct? Like, say, if you are selling air conditioner, do you know what the keywords which fetch most traffic from Google are? I am no air-conditioner seller, but still, I can guess the keywords which generate most of the traffic – ‘split air conditioner,’ ‘windows air conditioner,’ ‘difference between split and windows air conditioner,’ ‘best air conditioner’ etc. These keywords generate most of the traffic definitely, but that traffic does not usually cause most of the sales. Because these are the keywords, people use to “research” about something, in most cases, buying the product isn’t their intention. With google keyword planner, you can actually discover the keywords people use in search engines when they want to buy something.